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Simply Sandwiches


The Assignment.

In my Art 330 class our professor tasked us with creating a menu design. We were told to either create a menu entirely from scratch, or find a menu that we thought could use a redesign. I had the idea to instead brand a food truck and do something unique for it's menu.


The Bag.

The entire idea for Simply Sandwiches came from the idea for a simple menu redesign. Consumers would grab a bag, check off the items they wanted on their sandwich, and hand it back to the worker. The bag menu makes the experience run smoother, while also serving as a serving plate or container.

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The Branding.

The brand that resulted was Simply Sandwiches. A minimal-inspired food truck, with bold colors. The brand pattern is based off the bread served to the consumers. 

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