In my Art 330 class our professor tasked us with creating a menu design. We were told to either create a menu entirely from scratch, or find a menu that we thought could use a redesign. I had the idea to instead brand a food truck and do something unique for it's menu.
The entire idea for Simply Sandwiches came from the idea for a simple menu redesign. Consumers would grab a bag, check off the items they wanted on their sandwich, and hand it back to the worker. The bag menu makes the experience run smoother, while also serving as a serving plate or container.
The brand that resulted was Simply Sandwiches. A minimal-inspired food truck, with bold colors. The brand pattern is based off the bread served to the consumers.