Client: Warren Rural Electric Co-Op Corporation | Agency: Yonts + Co
Part of working on a small team is being able to juggle multiple roles at once. I played the part of Art Director and Designer, while collaborating as Project Manager with a coworker.
Most of Warren Rural Electric Co-Op Corporation’s (WRECC) nearly 70,000 clientele live in rural areas of south central Kentucky, making reliable transportation a necessity, not a luxury. In 2021, electric vehicle were nearly 5% of all new cars sales; by 2030, that percentage is expected to be 29.5%.
So WRECC wanted to send a message to its customers: Consider buying an electric vehicle.
WRECC approached Yonts + Co with this task: Create a sub-brand of WRECC focused on EVs, turn the company’s new 2020 Chevy Bolt into a shocking (pun intended) informational piece, and get some badass photography to show it off.
I immediately asked (begged) the Yonts + Co team to let me take this project. From the first meeting, I knew exactly what I wanted to execute. Lucky for me, they all agreed to let me run with it.
As someone who grew up in the country, I knew how stubborn and no-nonsense rural Kentuckians could be. Instead of pushing the idea that “EVs are better then your diesel truck,” I needed to frame it as “here are the facts, decide for yourself”— and make sure those facts were undeniably in favor of the EV.
I also had to consider that WRECC’s Bolt would be on the road almost constantly— so no small text, no long statements, no tiny details. Our message needed to be legible, large and quick. It also needed to be visible whether the WRECC Bolt was in front, behind or beside you on the road. We tied the design together with a palette of electric blue and true green, using design elements related to electricity to really sell the idea of an EV.
As EVs continue to grow in in popularity, WRECC and I hope that this Bolt gives rural consumers a jolt (again, pun painfully intended) to change their car habits.
